Midsummer Box Office Checkup
As I mentioned in a March posting, 2009 is certainly looking like a banner year for Hollywood. The domestic box office continues to perform strongly, indicating that it will make more than $10 billion this year. So far the U.S. box office has made $5.47 billion, about 11% more compared to the same point in last year.
Taking into account all of the past four years, the average take at this point has been 50.5% of the total annual domestic box office. Applying that average as a multiple to the current take of $5.47 billion, the final box office tally of 2009 would be $10.847 billion, a bit north of the $10.77 billion that I estimated in March.
