Share Last night CBS attracted an average of 106.5 million viewers during its transmission of Super Bowl XLIV, which effectively made it the most watched broadcast program of all time. While the Super Bowl has always been a major broadcast event in the United States its average audience has been growing steadily at around 2.3% [...]

Share Last week Ad Age posted the spot prices for the new Fall’s season, based on a “survey of media buying firms.” Combining this information with ratings data for the top 20 programs I compiled approximate CPMs (Cost per Thousand) for the overall audience and the 18-49 demographic. Most advertisers are not focused on overall [...]

Share Yesterday TiVo released the results of an examination of how political party affiliation differs among top rated news and primetime programs. The results are based on viewership for July, fed by TiVo’s Stopwatch ratings service, which compiles from a consumer panel of  35,000 volunteer households. Most of the information released is categorized by either [...]

Share Most of the new broadcast television shows have premiered during the past three weeks and I thought it was time to draw a comparison among the top performers. The number one show in terms of overall viewers was NCIS, with a total audience of 18.9 million. Unsurprisingly, NCIS‘s lead-out and spin-off, NCIS: Los Angeles, also [...]

Share Back in May I published a post, Fall 2009 TV Lineup, which showed the new Fall lineups for ABC, CBS, Fox and the CW. During the past week the post has risen in popularity since the new Fall season is just around the corner. It actually begins this Saturday with the season start for Saturday [...]

Share U.S. broadcast TV networks have always been engulfed in a ratings race, always trying to win the title of “America’s Most Watched Network.” Last week the ratings results of the 2008-2009 broadcast television season came in. Out of the “big four” networks CBS was the clear winner, with growth in total viewers and across [...]

Share This week all the major broadcast networks held their upfront presentations, announcing their upcoming fall schedules and subsequently the new shows they would be presenting. I put together some handy-dandy color-coded charts to navigate the new landscape. It looks like ABC and NBC are going to presenting the most new material, while Fox has [...]

Share Superbowl XLIII is less than five days away and I am looking forward more to the commercials than the game itself . A Superbowl commercial has be better than the game since it has only 30 seconds to grab a viewer’s attention and be as memorable as any play or touchdown that occurs between [...]