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Partisanship in TV Audiences

Yesterday TiVo released the results of an examination of how political party affiliation differs among top rated news and primetime programs. The results are based on viewership for July, fed by TiVo’s Stopwatch ratings service, which compiles from a consumer panel of  35,000 volunteer households. Most of the information released is categorized by either Republican [...]

Why CNN is the new ‘alternative’

Last week it was announced by much fanfare at Fox News and MSNBC that CNN had finished in third place behind the other news networks for the month of March. How is possible that the founder and brand leader for broadcast news had diminished so much in the market? I believe that this is a [...]