Following yesterday’s post regarding the rising in the overall online video market I wanted to focus today on individual site performance. However, I ran into a small problem regarding information availability. Usually online video press releases just delve into unique users or total video streams. These dimensions can be attractive for their simplicity but they don’t [...]

Perhaps owing to similar reasons that have led to a strong summer for cable network ratings, according to both Nielsen Online and comScore new highs have recently been set in the online video market. According to Nielsen, a record audience of almost 136 million viewers watched video online during the month of July, up 14.2% year-over-year. [...]

About two months ago there was a little brouhaha concerning Hulu’s traffic, about how the unique visitors reported by comScore were triple the amount Nielsen was reporting. This incident was analyzed well in this posting by Greg Sterling at SearchEngineLand, but I’ve been waiting all summer to see new numbers from either comScore or Nielsen [...]