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Soccer contra Fútbol

Share The World Cup is almost into the second round but the real competition might be taking place behind the cameras, between the broadcasters. In the U.S., two companies have television broadcast rights: Disney (ABC and ESPN) has the English-language rights and Univision (Univision, Telefutura and Galavision) has the Spanish-language rights. It was expected that Unvision [...]

Brand Value in Media

Share I recently took a look at Interbrand’s 2008 Best Global Brands is a ranking of the world’s top 100 brands “on the basis of how much they’re likely to earn in the future,” or in other words the ‘brand value.’ Interestingly enough there are three media brands on this list: Disney, MTV and Thomson [...]