Share Last week Ad Age posted the spot prices for the new Fall’s season, based on a “survey of media buying firms.” Combining this information with ratings data for the top 20 programs I compiled approximate CPMs (Cost per Thousand) for the overall audience and the 18-49 demographic. Most advertisers are not focused on overall [...]

Share Most of the new broadcast television shows have premiered during the past three weeks and I thought it was time to draw a comparison among the top performers. The number one show in terms of overall viewers was NCIS, with a total audience of 18.9 million. Unsurprisingly, NCIS‘s lead-out and spin-off, NCIS: Los Angeles, also [...]

Share Back in May I published a post, Fall 2009 TV Lineup, which showed the new Fall lineups for ABC, CBS, Fox and the CW. During the past week the post has risen in popularity since the new Fall season is just around the corner. It actually begins this Saturday with the season start for Saturday [...]

Share This week all the major broadcast networks held their upfront presentations, announcing their upcoming fall schedules and subsequently the new shows they would be presenting. I put together some handy-dandy color-coded charts to navigate the new landscape. It looks like ABC and NBC are going to presenting the most new material, while Fox has [...]