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Search Wars

This week Microsoft is expected to announce the launch of a new search engine called Bing, which will be supported by an $80 to $100 million advertising campaign. The substantial budget denotes how determined Microsoft is to turn around its position in the perhaps still nascent (growing annually around 15%) search engine market.

Google’s Browser Front

This weekend Google is launching its first television commerical aimed solely at raising awareness for Chrome, the internet browser it released last year which currently has a 1.42% worldwide market share according to Net Applications.  The browser market is basically dominated by Microsoft’s Internet Explorer (IE) but perhaps change is in the air. Before 2007 [...]

More searches at the same place(s)

Nielsen Online released this press release yesterday detailing the search market in March 2009.

The results are 16% greater than last March, at 9.5 billion in total searches. It also seems that the market is somewhat consolidating. More search activity has gone to Google, while about less searches are going to other search engines. This is [...]