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	<title>Between The Screens &#187; Harry Potter</title>
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	<link>http://betweenthescreens.com</link>
	<description>A blog about media matters.</description>
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		<title>Midsummer Box Office Checkup, Pt 2</title>
		<link>http://betweenthescreens.com/2009/07/midsummer-box-office-checkup-pt-2/</link>
		<comments>http://betweenthescreens.com/2009/07/midsummer-box-office-checkup-pt-2/#comments</comments>
		<pubDate>Mon, 20 Jul 2009 21:22:30 +0000</pubDate>
		<dc:creator>Alejandro Sacasa</dc:creator>
				<category><![CDATA[Movies]]></category>
		<category><![CDATA[Box Office]]></category>
		<category><![CDATA[Harry Potter]]></category>
		<category><![CDATA[Summer movies]]></category>
		<category><![CDATA[The Dark Knight]]></category>

		<guid isPermaLink="false">http://betweenthescreens.com/?p=1018</guid>
		<description><![CDATA[Two weeks ago I noted how the U.S. domestic box office has been outperforming on a year-to-date basis (YTD). Figures through mid July tally ticket sales at $5.9 billion, up 15% YTD. Looking at the cumulative ticket sales a large growth occurred during the first part of the year. Up through the first &#8220;third&#8221; of this [...]]]></description>
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<p>Two weeks ago I <a href="http://betweenthescreens.com/2009/07/midsummer-box-office-checkup/">noted</a> how the U.S. domestic box office has been outperforming on a year-to-date basis (YTD). Figures through mid July tally ticket sales at $5.9 billion, up 15% YTD.</p>
<p>Looking at the cumulative ticket sales a large growth occurred during the first part of the year. Up through the first &#8220;third&#8221; of this year (the first 17 weeks right before the summer season as of the first week of May), ticket sales totaled $3.1 billion, about 22% more than the same period last year.</p>
<p>However, looking at the just the summer, between weeks 18 and 28 (highlighted in yellow below), the performance has been less outstanding. For this period, 2009 ticket sales stand at $2.8 billion, about 7.8% more than last summer&#8217;s sales at the same point.</p>
<p><a href="http://betweenthescreens.com/wp-content/uploads/2009/07/MOV-Summer-BO.0023.jpg"><img class="alignnone size-full wp-image-1323 dtse-img dtse-post-1018" title="MOV Summer BO.002" src="http://betweenthescreens.com/wp-content/uploads/2009/07/MOV-Summer-BO.0023.jpg" alt="MOV Summer BO.002" width="800" height="600" /></a></p>
<p><span id="more-1018"></span>It is possible that Hollywood had a stronger first quarter because of stronger titles or stronger demand. In <a href="http://betweenthescreens.com/2009/03/q1-blockbusterphobia/">another post</a> I&#8217;ve noted how few big budget films open up during the first quarter and how this may be an opportunity for Hollywood. During the beginning of the year there was <a href="http://www.cnn.com/2009/SHOWBIZ/Movies/02/24/economy.movies/index.html">speculation</a> that the recession was creating a need for &#8220;escapism&#8221; and thereby driving greater movie attendance.</p>
<p>In any case it seems that attendance growth is dissipating and that the rest of the summer will continue along the same trend. Although this past weekend <a href="http://www.imdb.com/title/tt0417741/"><em>Harry Potter and the Half Blood Prince</em></a> opened up strong to $77.8 million, this is half of the $158.4 million <em>The Dark Knight</em> made during the same weekend last year during its opening. Comparing total ticket sales for the top 12 performers during the same weekend, 2009 also undperforms 2008: $152.2 million to $253.6 million. Considering that <em>The Dark Knight </em>went on to be the number one movie in 2009, grossing $441.6 million domestically, it may be difficult for Harry Potter and the rest of the pack to keep up. Given that I don&#8217;t see any with true blockbuster caliber in the pipeline during the next seven weeks of this summer, it is probable that the lead 2009&#8242;s box office has over last year will lessen.</p>



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