I wanted to follow my last post on U.S. Spanish language TV ratings by focusing just on telenovelas, and how their similar storylines draw similar audience flows. This analysis is based on the same data as the previous post, a consolidation of household (HH) ratings data from archived newsletters, dating back to April 3, 2009. [...]

I love reading about television ratings but not much coverage is given to Hispanic channels, an unusual discrepancy considering that 16% of the U.S. population and 11% of TV households are Hispanic. The lack of coverage may be due to the fact that Hispanic programming is so diferente. During weekday primetime Univision and Telemundo program mostly telenovelas, which run around [...]

Last week Nielsen announced the number of Hispanic TV households had increased by 2.3% to a current total of 12.95 million. Among the top 10 Designated Market Areas (DMAs) the average growth was 1.7%. The big standout was the Dallas-Fort Worth market (#5 Hispanic  and overall DMA) which grew an incredible 3.7% to 506,020 households.

Last week Nielsen released its Television Audience Report which includes projections through 2050 for TV households (HH) and the 18-49 demographic. The projections for the Hispanic TV households have it more than doubling in size between 2010 and 2050; growing from 13.1 million to 38.9 million households.

I recently read an Ad Age article regarding the popularity of Univision’s content on YouTube. It focuses on how popular certain network content is on YouTube. A major point is how Univision’s telenovelas (Latin soap operas) are the most popular fare by far. Number of views of clips from the 10 most-pirated shows on each major [...]

Last week Univision settled a lawsuit with Televisa, the leading producer of Mexican telenovelas who provides most of Univision’s primetime programming and basically accounts for 1/3 of Univision’s 2007 revenues. Televisa’s product is so popular in the U.S. since the Hispanic market is mostly Mexican. This is not often the case in Latin America where preferences diverge [...]