Last week Nielsen released the most recent version of its Three Screen Report, which measures consumption of television, internet and mobile media. As in releases since 2007 the study demonstrates television’s dominance in terms of time spent with the medium. On average a consumer will watch 278 minutes (4.6 hours) of “traditional” (non time-shifted) television [...]

Last week Nielsen announced the number of Hispanic TV households had increased by 2.3% to a current total of 12.95 million. Among the top 10 Designated Market Areas (DMAs) the average growth was 1.7%. The big standout was the Dallas-Fort Worth market (#5 Hispanic  and overall DMA) which grew an incredible 3.7% to 506,020 households.

Following yesterday’s post regarding the rising in the overall online video market I wanted to focus today on individual site performance. However, I ran into a small problem regarding information availability. Usually online video press releases just delve into unique users or total video streams. These dimensions can be attractive for their simplicity but they don’t [...]

Last week Nielsen released its Television Audience Report which includes projections through 2050 for TV households (HH) and the 18-49 demographic. The projections for the Hispanic TV households have it more than doubling in size between 2010 and 2050; growing from 13.1 million to 38.9 million households.

Last week Morgan Stanley (MS) published a paper written by a 15 year old intern in their UK office exploring teen media consumption. Morgan Stanley concedes that to not be “claiming representation or statistical accuracy” given the casual nature of the report. It is interesting to compare this paper’s beliefs to “How Teens Use Media,” a [...]

Last week TVByTheNumbers posted some numbers from the Television Bureau of Advertising demonstrating how far High Definition Television adoption has to go in the market. While digital television set sales have soared since 2001, HD adoption seems to have been somewhat slower.

The NHL’s Stanley Cup and NBA Finals just finished up. The Stanley Cup had a strong series which went the full seven games; its ratings 19% above last year’s. The NBA Finals this year were so-so, especially in comparison to last year’s match up between the Lakers and the Celtics. Unsurprisingly the Finals draw 4% [...]

Last week the Council for Research Excellence (CRE) released the results of a new $3.5 million study sponsored by Nielsen titled “Media Behavior in America” focused on media usage and behavior, or more basically the amount of “consumer exposure” to “any of four categories of screens.” Traditional television (including live TV, DVR playback, DVD/VCR). Computer [...]

For the second time in two years, the Solutions Research Group did a survey asking consumers to choose their ‘must keep TV brands if they could keep only a limited number of channels to watch in their households.’ The top 10 results are as follows. ABC CBS NBC Fox ESPN Discovery Channel History Sci Fi [...]

I recently took a look at Interbrand’s 2008 Best Global Brands is a ranking of the world’s top 100 brands “on the basis of how much they’re likely to earn in the future,” or in other words the ‘brand value.’ Interestingly enough there are three media brands on this list: Disney, MTV and Thomson Reuters. [...]